Branding & Marketing for Auto Repair Shops

VISUAL branding is the LOOK that ALL your marketing and advertising pieces have that are seen by the public.

It must stand out over your competitors. It must make you LOOK professional and trustworthy. It should be memorable.

Above all, it must make potential customers FEEL that choosing YOUR shop is the best choice for them. Why? Because people make decisions on how they “feel” about the shop they are going to be taking their car to. If potential customers don’t know you, or haven’t noticed your presence “in their community,” they will most likely choose a shop that not only “looks” professional, but one that they have consistently “seen” in the community through advertising, sponsorships, and even good street appeal. When you’re “visible” in the community, in a good way, people feel like they can trust you more. Of course, it goes without saying that you must always be honest, do great work, and treat people with respect.

Putting money into good, consistent branding and marketing is an investment that will come back to you many, many times over. Overall, a good professional brand is an invaluable foundation for growth, longevity and consistently full bays, even when times are slow. Every day, there is a “pie” of available customers. We help you get a “bigger slice” of that pie…every day, week in and week out…month after month…year after year. Branding is a long term investment…especially if you plan on selling your shop when you hit retirement age.
Branding & Marketing for Auto Repair Shops

“If you want FAST growth car count, postcards are now the best way to get there. The internet is far too crowded and expensive to be anywhere as effective as it was when it first took off. Now, your ad message might be one of several hundred seen every day on the web, OR it could be one of approximately three seen in the mailbox (EXCEPT during election time, lol.) And if you do it right, you will build “brand awareness” quickly, within a few short months, so that YOUR SHOP is top of mind when one of the family cars breaks down. Here’s a little-known fact: 70% of consumers now PREFER to be marketed to by direct mail instead of intrusive internet ads”.

Direct Marketing Association

Branding & Marketing for Auto Repair Shops