These days, a fast, great-looking website is critical.
A fast functioning, SEO-strong website is one of your best credibility-enhancing tools. The vast majority of potential customers will visit your site before contacting you, to get a “feeling”: for your ability to help them solve their problems, or provide them with something specific they are looking for.
With so much competition on the internet for customers, your website MUST represent you in a visually professional, well written manner. If your site doesn’t represent you as professional, competent and trustworthy, you’ll lose out to the competitor who’s website does. It’s that simple.